Large helpline terms indicate demand, but may bring users expecting free official support. Start with refund, damaged-order and complaint terms; test helpline terms in a separate campaign with strict negatives.
View keyword sheetLanding page, tracking, WhatsApp automation and tightly matched Search campaigns.
Compare keyword groups, English/Hinglish creatives, qualification quality and paid-case rate.
Increase spend only where case quality, resolution rate and support capacity justify it.
Search for existing intent. Meta Click-to-WhatsApp for complaint scenarios, broad audiences and retargeting.
Start broad among adults 18-55 in serviceable Tier 2 and 3 cities, with emphasis on regular ecommerce, electronics, travel-booking and UPI users.
Google: platform and complaint-intent searches. Meta: broad audiences, ecommerce and digital-payment interests, social engagers, video viewers and website retargeting. Optimise towards qualified chats and paid cases, not reach.
Automated intro message with Terms and Conditions PDF attached.
Reply buttons: refund, return, damaged order, account or other.
User selects the ecommerce or service company involved.
User types the issue and what outcome they are seeking.
User uploads order details, invoices and relevant screenshots.
Final automated message shares the payment link after submission.
After payment, a Faircomm representative reviews the case, confirms what can be attempted, shares next steps and manages communication. The terms should clearly state that Faircomm is independent and does not guarantee a refund or outcome.